The Burning Platform
You have data that proves the cost of waiting. The room needs to feel it before they'll move.
Urgency
Stanford research shows only 5% of information is retained without a story.¹
Not a presentation tool
A thinking partner.
Not a weekly status update
A narrative that captivates.
Not a misguided conversation
The outcome you're after.
How it works
The Burning Platform
You have data that proves the cost of waiting. The room needs to feel it before they'll move.
Urgency
The Pivot
The original plan made sense. Something changed. Now you need the room to trust the new direction.
Course Correction
The Comeback
Something went wrong and everyone knows it. The story doesn't hide it — it uses it.
Recovery
The Breakthrough
You found something that changes the game. Now you need the room to understand why it matters.
Discovery
The Champion's Journey
The result is real. So is what it took to get there. The story connects the effort to the outcome.
Effort
Tellis recommends the arc that fits your situation.